Find the
right words.
People aren’t getting what you built. Let’s change that.
Sometimes the idea is there, but the language isn’t.
You know what you’ve built. You know why it matters.
But when it comes time to explain it to users, investors, or collaborators, something gets lost in translation.
In order for people to see your vision, you have to paint them a picture.
But first, you have to know what you’re painting.
Message & Muse helps founders clarify what they’ve built, who it’s for, and why it matters. Then, we shape that clarity into messaging other people can actually understand and act on.
first: Positioning. Then: Messaging.
We start by getting specific.
Who is this really for?
What problem does it solve?
What are people using instead?
Why is your approach different?
Then we shape the message around that foundation so you can talk about your company clearly across decks, website copy, outreach, and thought leadership.
my role
I ask sharp and thoughtful questions that pull the clearest version of your idea out of your head and into language other people can understand.
The questions may feel obvious, redundant, or annoyingly specific.
That is usually a good sign.
who this is for
If you have an MVP, early traction, and a vision that is stronger than the language around it, this is for you.
Where AI Fits in:
AI can help support a communication system.
It cannot replace the judgment, context, and discernment required to shape a strong core message.
First, we get the foundation right.
Then AI becomes much more useful.
You do not need more generic messaging.
“It has been my great pleasure to work with Lara for nearly a decade, partnering to bring complex narrative theory and research insights to life for broad audiences. Lara has a rare ability to translate research, strategy, and organizational priorities into messaging that is both clear and deeply resonant. She consistently brings thoughtfulness and precision to the work, ensuring that ideas connect meaningfully with audiences. Lara is an exceptional communications leader and a trusted partner. When I need to move quickly and effectively in high-pressure moments, she is still the first person I call for help. I know that she can jump right in, work with the team, and bring us up to speed quickly with where we need to be in any given moment.”
Brands I’ve Worked with:
Testimonials
It has been my great pleasure to work with Lara for nearly a decade, partnering to bring complex narrative theory and research insights to life for broad audiences. Lara has a rare ability to translate research, strategy, and organizational priorities into messaging that is both clear and deeply resonant. She consistently brings thoughtfulness and precision to the work, ensuring that ideas connect meaningfully with audiences. Lara is an exceptional communications leader and a trusted partner. When I need to move quickly and effectively in high-pressure moments, she is still the first person I call for help. I know that she can jump right in, work with the team, and bring us up to speed quickly with where we need to be in any given moment.
Sarah Lowe
Vice President, Communications + Research — Define American
“Lara has been a brilliant thinking partner in our quest to make finance clear, approachable, and beautiful. She has helped us to hone in on any key ideas and communicate with greater clarity, intentionality and impact."
Anne B. Johnston
Founder & Managing Director — Created Wealth Advisory
“I have known and worked with Lara for many years at Define American. I have always been impressed with her ability to boil down complicated concepts or organizational goals into clear, concise, and powerful messages. This is true whether working internally or externally. Lara is a great communicator and a fantastic collaborator.”
Shauna Siggelkow
Vice President, Programs — Define American
“Lara not only solves problems, but she's also so fun to work with. I struggled to name a new business idea that I was launching. Lara was a dream to brainstorm with, and helped me come up with the perfect name that captured the essence of the coaching program and incorporated what makes my brand fun. She was only able to do that because she's such a good listener and has such great ideas around storytelling and presentation!”
Alexandra Berrie
San Marino, CA
Contact Me.
I write regularly on LED Musings.
Subscribe here: