The Psychology of Why People Engage (or Ignore) Your Content

Written By Lara Drasin

Ever wonder why some content takes off while others flop? The secret is in how our brains process information.

The Science Behind Engagement

Every time someone scrolls past or interacts with content, it’s based on instinctive, subconscious decisions.

The Three Psychological Triggers That Drive Engagement:

🧠 Curiosity: (Unanswered questions = clicks)
🧠 Emotion: (We share what makes us feel something)
🧠 Cognitive Ease: (Simple, scannable content wins)

How to Make Your Content Instantly More Engaging

🌟 Write headlines that spark curiosity
🌟 Use clear, easy-to-digest formatting
🌟 Make your content emotionally resonant

💫 Want to Make Your Messaging More Engaging?

Let’s craft a psychology-driven content strategy that gets results. Work with me.

Lara Drasin
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